Chiliz, the force behind Socios.com, has unveiled a partnership with PUML Better Health, introducing a pioneering Move-to-Earn platform for sports enthusiasts. This collaboration marks a significant milestone in combining fitness with fan engagement in the digital age.
Chiliz users can now earn rewards for maintaining an active lifestyle, a feature made possible through the integration of PUML’s wellness technology into the Chiliz platform. Participants can earn daily rewards for every 10,000 steps they take, with opportunities to enhance these rewards by holding CHZ tokens in PUML’s self-custody wallet.
Moreover, the platform offers daily and monthly Token-Gated Challenges, fostering a competitive spirit among users. To join the fray, users must download the PUML app and sync their wearable devices.
Winners of these challenges are rewarded in PUML, an in-app currency redeemable for $PUMLx, the native token, which can also be exchanged for CHZ and other fan tokens.
Leaders Emphasize Community and Health
Alexandre Dreyfus, CEO of Chiliz, highlighted the initiative as a blend of fan engagement and health promotion. he said, “Partnering with PUML Better Health allows us to integrate fan health, wellness, and our first Move to Earn platform into our ecosystem.”
Damien King, CEO of PUML, reiterated the sentiment, emphasizing the unique SportFi experience that connects fans more deeply with their favorite sports.
This strategic move comes as digital platforms increasingly adopt health and wellness integrations, pushing the boundaries of what fan interaction can mean in a health-conscious world.
The initiative not only promotes fitness but also leverages technology to create a more engaged and active fan base.
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