Meta has released its second-quarter earnings call report seeing good year-over-year growth across Facebook, Instagram, and Threads globally. Meta rolled out Meta AI last quarter with the aim of becoming the most used AI assistant by the end of the year.
CFO Susan Li announced that India has become the largest market for Meta AI, driven by WhatsApp’s massive user base. This achievement follows Meta AI’s recent launch in India, after debuting in the U.S. last year.
We’re seeing particularly promising signs on WhatsApp in terms of retention and engagement, which has coincided with India becoming our largest market for Meta AI usage.
Li said.
Meta AI, which is integrated across Instagram, Facebook, Messenger, WhatsApp, and the web, received a significant upgrade in April with the new Llama 3 model. This upgrade was rolled out in over a dozen countries.
Although Meta began testing the AI in India around the same time, it was only fully available after June, following the completion of India’s general elections.
Meta has faced cultural challenges in tailoring its AI for the Indian market. Early reports indicated issues like AI-generated images predominantly featuring men with turbans and inconsistent handling of religious jokes.
Meta has since adjusted its algorithms and added support for multiple languages, including Hindi, French, and Spanish, expanding Meta AI’s reach to 22 countries.
Looking ahead, CEO Mark Zuckerberg emphasized the need for significantly more computing power to train the next Llama 4 model, estimating it will require ten times the resources used for Llama 3.
In other developments, Meta’s social networks are also performing well. Threads, the company’s Twitter/X competitor, is approaching 200 million users, up from 175 million reported last month. Additionally, Meta is seeing strong engagement from young adults on Facebook in the U.S.
Meta’s rapid rise in India underscores the powerful impact of WhatsApp’s user base on AI engagement and highlights the potential for Meta AI’s global expansion.
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