Crypto exchange Bitget has reported record growth in Gen Z users, registering a 683% increase after Trump’s victory in the US presidential elections. The demographic’s share of new users has grown from 26.2% in October to 53.8% in November.
The surge in Gen Z users has followed Trump’s pro-crypto stance, including his promises to create a national Bitcoin reserve and provide regulatory clarity for digital assets. His latest views have resonated with younger voters.
This increase highlights the impact of political events on financial behavior, especially among the generation that is heavily exposed to technology.
Gen Z and Cryptocurrency
Gen Z users’ interest in cryptocurrency has always remained higher because of their technological literacy and desire for financial independence. Most of them are also driven to the crypto space due to unimaginable profits that could be gained in a short period.
According to Bitget research, younger users are actively using innovative features like copy trading. For instance, 44% of copy trading participants on the platform were under 25 years old in 2023. Most of these users also rely on financial advice from influencers and social media posts to make investment decisions.
This research shares that Bitget attracted over 844,000 new Gen Z users alone in November, up from 110,000 in October. These numbers represent a key moment in the development of the crypto market, as Gen Z moves from observers to active participants in the blockchain economy.
Trump’s Victory & Crypto Market Pump
The presidential election was a catalyst for change as Bitcoin price increased by 40% after the election results. It caused “fear of missing out” (FOMO) and attracted millions of young investors. The endorsement of high-profile figures like Elon Musk and Joe Rogan has also increased confidence in cryptocurrencies as an alternative to traditional finance.
However, the impact of the election was not limited to the United States. Countries like Brazil and Poland are exploring legislative initiatives inspired by El Salvador’s Bitcoin policies. This global trend demonstrates that the financial behavior of young users is increasingly linked to political events.
The emergence of Generation Z as a dominant force in the crypto market highlights the importance of innovation and trust in digital finance. Bitget’s success in attracting this audience confirms its leadership in the rapidly evolving Web3 market.
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