The Argentinian and Barcelona Legend, GOAT Lionel Andrés Messi, inked a deal with Singapore-based crypto exchange Bitget. This collaboration will provide fans with an experience and an opportunity to explore the crypto space.
The move came just before the 2022 FIFA World Cup, which is scheduled to be held in Qatar. The upcoming World Cup will be Messi’s fifth appearance at the grand football tournament.
With this, both parties will help create and commit to more impactful efforts beyond crypto and football. The partnership will benefit both industries alike while also giving fans a chance to participate.
This marks Messi’s second partnership in a row in the crypto space. Previously, Lionel Messi teamed up with fan token creators Socio.com as the platform’s first global ambassador.